Why It Makes Sense to ‘Do Ridiculous’
Laughter opens people up.
Experiences move them forward.
Recognition helps them feel seen,
self-proud, and worth celebrating.
Sparked by a #1 bestselling sci-fi comedy mini-series,
The Ridiculous is growing beyond the page into challenges, activations, collaborations, and community moments.
Laugh Freely.
Think Deeper.
Shining the Spotlight on
Everyone the Spotlight Skipped
And the quiet ones with insights to share.
Laughter
relaxes minds
and hearts
Relaxation sparks kindness
& creativity
Creativity
creates
connection.
Connection
cultivates Community
Gamification
Storytelling
&Activations
Real
Recognition
& Rewards
curiosity and inspiration into momentum,
…and desires into lived experiences.
Ordinary People Turning EXTRA-ordinary:
* Getting into the real world* Nurturing in nature
*Laughing to happiness
* Saying yes instead of no
* Reviving a passion project
*Trying something scary
* Enjoying something fun
* Boasting about a breakthrough…
& creative collaborations…
Transformation Triumphs
AHAs and Lols
& ‘wait, what the..?’
With the Value Reinforcement System,
it makes it enjoyable to do ridiculous!
The Ridiculous Is Opening
New Ways In.
For readers, partners, supporters, studios, brands, and future participants.
Register your interest, tell us where you fit, and we’ll keep you updated as opportunities, collaborations, experiments, releases, and partner pathways open.
What People Do Should Matter More Than What They Scroll Past
The Ridiculous creates experiences.
The patented Value Reinforcement System,
VRS, captures and reinforces them.
Empowers Action
Repeat an action with presence and it becomes a habit. Repeat a habit with purpose and it shapes identity. Recognition gives people permission to try, share, celebrate, feel proud, and keep going.
Beats Algorithmic Noise.
Participation is measured by meaningful action and authentic contribution, rather than vanity metrics or algorithmic noise. The Ridiculous gives people opportunity to be seen for what they contribute, overcome, and do.
Built by Community Architects,
The Ridiculous Founders
Jef Kippel and Mindy Blackstien are gamification gurus, community building experts, and a husband-and-wife team of over 25 years. They spent decades empowering transformation across global platforms including television, expos & events, live and online communities, a model agency, and international publications in multiple languages.
Their fitness empowerment and transformation ecosystem cultivated niche cultures still active today!
The Ridiculous is the evolution of their decades spent helping people love better how they look, live, and feel.
This time, the platforms are through The Ridiculous book series they co-authored, Dean Grey’s patented
Value Reinforcement System, and Real World Social Challenges designed by our TEAM, individuals, organizations, and communities.
Experienced. Accomplished. Passionate.
Purpose-driven
The Ridiculous is being shaped by a noteworthy team of strategists, creative collaborators, and brand builders. Coming from the worlds of music, entertainment, brand activations, gamification, and behavioural science, their collective experiences, breadths of knowledge, and capabilities are top notch.
Having them on this team is proof that dreams do come true…
(well, when you believe in them).
Laugh Your Way to Happiness
Join the Ridiculous Experiment!!
Your goals. Your dreams. Your experiments.