The Ridiculous

The Ridiculous

Choose Your Ridiculous

The Ridiculous gamifies positive action through experiments, storytelling, and recognition.

Do It Enjoy It Showcase It
What This Is

The Ridiculous Is A
Gamified Participation Universe

Books leave ridiculous hints to help anyone love better how they think, function, and feel.
Experiments discover which hints are true, and for who. Those get recognized.
Recognition gives brands and fans a reason to share, create, collaborate, engage, and grow.

Do It Take action with Ridiculous Experiments to achieve real-life results. Stop scrolling and say yes to yourself. Go from your ordinary to your extra-ordinary.
Enjoy It Read the clever sci-fi comedy series that started the universe, fuels the experiments, and opens the door to help create what comes next.
Showcase It Share what you discovered, built, created, or envision. Spotlight your passion project, product, service, or philosophy worth recognizing.
Powered By Recognition

Fuelled By A Patented Value Reinforcement System

The Ridiculous participation layer is designed to recognize positive actions, meaningful participation, and real-world results.

When people are recognized for the good things they do, they are more likely to repeat them. When repeated actions become habits, and those habits get recognized and rewarded, they are reinforced… and passed on.

Explore Recognition Showcase Your Ridiculous
Recognized. Repeated. Rewarded. Reinforced. That is the simple idea behind the Value Reinforcement System : make positive action recognized, repeatable, rewarding, and easier to spread.

Developed by Dean Grey . U.S. Patent No. 12,205,176 .
Your Doorway Is Open

Now Choose Your Ridiculous

Read the books. Try an experiment. Showcase what you have built, discovered, created, or finally decided to own. The Ridiculous starts with a laugh, then turns into action, recognition, and a story people can step into.

Do It Take action through Ridiculous Experiments and turn small moments into real-world momentum.
Enjoy It Read the sci-fi comedy books that opened the doorway and made the universe possible.
Showcase It Share your idea, brand, result, creation, product, service, or strange little spark worth recognizing.
Do An Experiment Read The Books Showcase Your Ridiculous